The Trust Check

Would a stranger choose you?

Before a buyer calls, they check. So does the AI they ask. Five yes-or-no questions show whether someone who has never met you can find you, believe you, and choose you. No tools to buy.

1 of 5 · Presence

Can a buyer who has never heard of you find you for the exact problem you solve?

Try it now. Ask ChatGPT or Google: "Who is the best [what you do] near [your city]?"

2 of 5 · Coherence

Do your website title, LinkedIn headline, and Google Business Profile say the same thing, in the same words?

Same business name, same service, same one differentiator.

3 of 5 · Evidence

Can a stranger verify at least three specific client results about you online?

Case studies with numbers, or reviews that name what you actually did.

4 of 5 · Method

Is how you work named and explained on your site, not just what you sell?

A named process a buyer, or a machine, can repeat back in one sentence.

5 of 5 · Pathway

Can someone go from finding you to booking you in two clicks?

No phone tag, no "contact us and we'll get back to you."

Done

Your score is ready.

Enter your email and I'll show your score plus the one fix that matters most. You'll also get The Build Signal™, my short weekly note on engineering the trust that gets you found, believed, and chosen. Unsubscribe anytime.

No spam. No tool pitches. Mark Muse, Muse Digital Media.

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Want the fixes mapped to your actual business? That's the Strategy Audit.

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Scores are a self-assessment, not a guarantee of how any buyer or AI engine will respond. Disclaimer.